Watermelon Boys
A mascot-led e-commerce redesign crafted to make kidswear shopping playful, clear, and parent-friendly.
KIDS FASHION
ECOMMERCE
The
Context
Watermelon Boys is a vibrant kidswear brand focused on expressive, playful fashion for young boys. The goal of this revamp was to build a distinctive digital identity that feels energetic yet structured—one that resonates with modern parents while keeping the experience intuitive and easy to navigate.
The project centered around developing a strong mascot-led visual direction and translating that into a cohesive Shopify storefront. Beyond visual refresh, the challenge was to design structured UX flows that balance fun storytelling with clarity in collections, testimonials, and product exploration.
My
Role
I led the UX and visual direction for the brand’s e-commerce redesign. This included defining the mascot system, structuring content blocks for product discovery, designing collection storytelling sections, and building a scalable layout system within Shopify. I worked closely with the platform’s constraints to create custom modular sections while ensuring visual consistency across pages, blog content, and promotional areas.
The
Impact
Established a recognizable mascot-driven visual identity across the website
Structured product collections into clear, story-led category blocks
Improved emotional engagement through parent-focused testimonials and blog content
Created a reusable modular system for future content expansion within Shopify
Role
UI Designer
DURATION
1 Day
Focus Areas
E-commerce UX Structure
Mascot-Led Brand Direction
Collection Storytelling
Modular Shopify Sections
Parent-Focused Content Design
VIEW LIVE SITE
Design
Highlights
Hero Section
Product Grid
Categories Section
Blogs
Footer
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